The Memphis gym where you get
a coach, not just equipment.
Fit 901 is a personal training gym and coaching studio in Memphis, Tennessee. Every session is coached — fitness, nutrition, mindset, and accountability together, in person or online — so you get results that stick.
6-week transformation clip
Who this is for
Real coaching, matched to where you actually are.
Your Personal Transformation Architect
- Nutrition built around what you actually like to eat
- Optional physician-led medical weight loss support
- Weekly check-ins with real numbers, not guesswork
The Performance Optimizer
- Progressive strength programming, not random workouts
- A coach who tracks your real numbers and adjusts weekly
- Built for people done spinning their wheels
Built for Real-World Performance
- Fitness that translates to the job, not just the mirror
- Functional training built by people who understand the demands
- Respect for hard training — no cosmetic-fitness fluff
The Confidence Builder
- Start at home — zero gym experience required
- Build real confidence before you ever walk in
- No judgment, ever — everyone starts somewhere
Remote Coaching That Works
- Real coaching that fits a packed schedule
- Workouts at home, accountability that travels with you
- The nutrition guidance you've been missing online
How it works
We build your plan WITH you — not sell one AT you.
Free Discovery Call
10-20 minutes. You tell us what is going on and what you want to be different. We tell you honestly whether we can help — and if we cannot, who can. No sales pitch, just help.
Initial Consultation
Where you are going, the routes there, and what has been standing in the way. We work out how to get around it, build the plan together, and put it on the calendar.
Nutrition Homework
You tell us what you like and dislike eating. We build YOUR personalized nutrition plan — not a generic one.
Begin Onramp
6 progressive sessions with a coach — form mastery, skill building, a real foundation before anything else.
Weekly Mentoring + Check-Ins
Every week: review progress, adjust the program, plan next week. We measure what matters — photos, strength, habits.
6-Week Reflection & Beyond
A recorded video check-in. Celebrate progress, replan, keep adjusting. This is a continuous improvement loop, not a finish line.
The initial consultation, and why it is the important one
The discovery call is 10–20 minutes and answers one question: can we help you. This is the one where the work happens.
Why you are here, and what you want
In depth — not the one-line version. What you want, why you want it, how your life is different once you have it, and why that matters enough to keep going when it stops being novel.
How we work, and how we can help you
How we coach, what we would do in your case, and what a plan for you actually looks like. This is where you find out whether the way we operate suits you.
Whatever is in the way
Time, money, schedule, an old injury, a bad experience at another gym, not wanting to be seen struggling. We work through it here rather than letting it quietly stop you later.
The plan, and the calendar
We pick the program, build the plan, and book your first several sessions plus your first mentoring session before you leave. You walk out with dates, not intentions.
What we need from you
You do not need to arrive knowing what to ask for. Working that out is the job you are hiring us for.
- What is actually going on — the stairs, the sleep, the photos you avoid.
- What you want to be different, and why that matters to you.
- What you have already tried, including the things that did not work.
- Anything a doctor has told you to do or not do.
- What your week genuinely looks like. Not the version where you have more time.
What you leave with
Booked, not promised. The rest lands in your inbox the same day.
- Your program, chosen for where you actually are.
- Your first several appointments, booked.
- Your first mentoring session, booked.
- Your tracker, your on-ramp homework and your nutrition preferences, sent to you.
- An honest answer about whether we are the right people for it.
Nobody is asked to decide anything in the room. You leave with the plan either way — it is yours, and you are welcome to go and do it somewhere else. Most people don't, but the offer is real.
10–20 minutes. We book your initial consultation from there — or point you somewhere that suits you better.
What results look like
Real clients. Real numbers. No stock photos.
“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”
Alex had a massive stroke and was not expected to work or walk again, let alone ride or run. Sixty days into training at Fit 901 he was down more than 25 pounds and over 6% body fat — and riding, which is something he had always wanted to do.
“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”
“Same sessions as everyone else on this page. I do them too.”
Lorena came to Fit 901 to build strength and cardiorespiratory endurance for a law-enforcement physical agility test. She did the work, the programming did its job, and she landed the job she wanted.
“Yesterday I was watching the others thinking thank God I'm not having to do THAT. Today I'm laughing because I'm actually doing the thing I thought was impossible for me yesterday.”
“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”
Reviews they posted themselves
Our clients’ Google and Facebook reviews appear here, each one linking to the original.
Programs & options
Start here. Level up when you're ready. No pressure either way.
In-Person Transformation
6-session onramp, personalized nutrition, weekly mentoring, habit tracking, optional medical weight loss
Online Transformation
Same structure as in-person — async coaching, nutrition, mindset, accountability
Upgraded Home Coaching
DIY workout base, weekly mentoring, personalized nutrition, habit tracker
DIY Remote
Automated 3x/week workouts, general nutrition guidance
Why Fit 901
Science-Backed Programming
Real results tracking, nutrition integration, optional medical weight loss support.
Progressive Skill Building
A 6-session onramp ensures everyone masters fundamentals first. No ego training, form always respected.
Whole-Life Integration
We coach the 165 hours outside the gym too — nutrition, sleep, habits, mindset.
Results Obsession
Weekly check-ins, habit tracking, 6-week transformation videos. We measure what actually matters.
This is a working gym. We'd rather you knew that now.
Concrete floors, rusty bars and chalk dust in the air. A place where real work yields real results that last.
What you get is a coach who knows your name, your history and what you did last Tuesday, and a room full of people who will finish their set and then come and stand next to you for yours. People come here to work, build habits that hold, and get results that are still there a year later. Most of them enjoy it more than they expected to.
And we don't condition the air, on purpose. Your body adapts to the season it actually trains in. That's what lets you enjoy a July afternoon outside instead of hiding from it, and it's what lets a firefighter or a soldier perform when the conditions are nobody's choice. Train only ever at seventy degrees and you get good at seventy degrees.
Most people who train here want the same thing in the end: to do what they want, where they want, when they want, without wondering whether their body will let them. Sweating in August is part of how you keep that.
What people say about Fit 901
4.9 out of 5, across 39 reviews
Posted on Google and Facebook by the people who wrote them.
“Fit 901 has completely changed how I train. The coaching, the energy, and the people make it more than just a gym — it’s a real team. I’m stronger, in better shape, and more motivated than I’ve been in a long time. The accountability and support here pushes me to work harder every day, and I actually look forward to showing up. If you want results and a great community, Fit 901 is the place.”
“Dropped in on Christmas Eve. Super easy signup and very friendly folks. The Box is pretty massive so lots of room and quality equipment. Highly recommended.”
“I started the Transformation Program at Fit 901 | CrossFit 901 about 10 weeks ago to support my daughter… but I never expected how much I would change.When I joined, I was tired all the time, my energy was low, and my A1C was high. I was worried about my health, my weight, and my habits. I kept telling myself I was “too busy” or “too old” to start something new — but that first step through the door was the best decision I could have made.From day one, the coaches met me exactly where I was. They taught me how to eat smarter, move safely, and plan ahead so I could stay on track even with my crazy work schedule. They checked in every week and celebrated the little wins with me — even the days when my “workout” was hauling laundry, climbing stairs, or dancing around while cleaning house!Today, just over 10 weeks later, I’ve lost 9 pounds, dropped my A1C from 9.1 to 6.4, and my blood sugar is finally in the normal range. I’m sleeping through the night, my clothes fit loose, I’m more active, and I’m not constantly craving sweets anymore. I even have the energy to keep up with my family, my staff, and my long workdays — without needing a nap!The biggest change hasn’t just been physical. It’s mental. I’ve learned discipline, confidence, and balance. I no longer feel guilty for taking care of myself — because now I see that’s exactly what allows me to take care of everyone else.Fit 901 isn’t a typical gym. It’s a place where real people get real coaching, encouragement, and accountability. They help you build habits that last, not just quick fixes. If you’ve been thinking about making a change, stop waiting. If I can do it, you can too!Give yourself the gift of health — come see what the Transformation Program at Fit 901 can do for you. 💚”
“Rob and the crew are great. I did a transformation program, and the fitness, nutrition, and general coaching truly were transformational. I was able to achieve great results just showing up and following the plan. Highly recommend.”
“If you aspire to attain optimal physical condition and are uncertain about where to begin, I strongly recommend reaching out to Rob at CrossFit 901. He is equipped to assist you in achieving any fitness objectives you may have. The members of this establishment foster a familial atmosphere and will provide unwavering support for your fitness aspirations.”
“Joining Fit 901’s Transformation Program has been one of the best decisions I’ve ever made! Before starting, I struggled for nearly a decade to build healthy habits and stick to a workout plan. I’d try running or lifting weights on my own, but I’d push too hard, burn out, and then fall off track. It was overwhelming trying to figure it all out on my own. At Fit 901, all of that changed. The program gave me exactly what I needed—structured workouts and incredible coaching that meets me where I am but pushes me to improve. I love how I can just show up, knowing the workouts are ready for me, and that I’ll be coached in a way that prevents burnout. The hardest part is just getting in the car to go to the gym—after that, everything falls into place. In just six weeks, I’ve already seen amazing results. I’m stronger, faster, and my cardio endurance has improved so much. I’ve gained muscle, feel more confident, and even my work as a firefighter has gotten easier—I can last longer and work harder without wearing out. It feels incredible to see progress in the mirror and in how I perform. The best part of the Transformation Program is how it’s not just about workouts. The coaching has helped me build healthy habits in every aspect of my life. I’ve learned so much about nutrition and how to stay consistent. It’s like therapy for your body and mind—setting goals, seeing progress, and sticking to a plan with real support. If you’re on the fence about joining, my advice is simple: don’t overthink it—just do it! Trust the process, show up, and you’ll see results. Fit 901 is more than a gym—it’s a place where you’ll transform your fitness, mindset, and life. I can’t recommend it enough! — Shane R.”
“"Joining the Fit 901 Transformation Program has been absolutely life-changing! For years, I struggled with accountability, eating habits, and simply getting myself to work out. I’d often tell myself I was going to the gym, but once I got there, I felt lost, intimidated, and unmotivated. I’d look at others who seemed to have it all figured out and think, ‘Why am I even here?’ That frustration kept me in a negative cycle where I felt stuck and hopeless, unable to make the changes I knew I needed.Fit 901 changed all of that. The structure, supportive environment, and amazing coaching made all the difference. Instead of wandering around aimlessly, I show up, know exactly what to do, and feel encouraged every step of the way. In just six weeks, I’ve seen incredible results. I’m stronger, faster, and my cardio endurance has improved so much. My energy levels are through the roof, and I feel like I’m becoming the person I was meant to be. I’ve also made new friends, which is something I never expected as an adult!The biggest transformation has been in my mindset. I’m eating healthier, managing my emotions better, and feeling more positive and clear-headed. My relationships with my kids have improved too—I’m more patient and present, and I have the energy to keep up with them. I’m finally leading by example, showing them what a healthy, balanced life looks like.If you’re on the fence about joining, my advice is simple: take that first step and try it. Don’t overthink it—just show up, keep going, and trust the process. It’s not easy, but it’s worth it. Fit 901 has given me more than I ever expected—strength, energy, confidence, and a whole new outlook on life. If I can do it, you can too!"— Candice M.”
Questions? Honest answers.
That's exactly what our onramp is for — 6 sessions focused purely on form and fundamentals, zero judgment. Everyone starts somewhere.
Ready to find out if we're a fit?
Every real transformation starts with a real conversation. Book a free discovery call (10-20 minutes). We'll understand your goals, you'll understand our approach, and we'll both know if this is right for you. No sales pitch. No pressure. Just honest talk.
Questions first? Browse our programs →