Memphis, TN — Online Coaching

Fitness That Fits Your Life,
Not the Other Way Around

Real coaching delivered 100% online. Works while you travel, work, parent, or live your chaotic life — built for busy professionals, digital nomads, parents, and anyone in a travel-dependent career.

  • Home gym, hotel gym, commercial gym, or outdoors — programming scaled to the equipment you have.
  • Async check-ins that fit your calendar — no fixed video-call time slots to defend.
  • A real coach reviewing your form, your numbers, and your week — not a generic app plan.
Alex, a Fit 901 client, laughing on a video coaching call with Coach Rob.
Alex and Coach Rob on a check-in call. Coaching goes wherever you train.

How it actually works

Two minutes on what you get, how we stay in contact, and what's expected of you.

Speed

Why online coaching actually works

Common doubts about remote coaching — and why they don't hold up.

"I need a gym to get results."

Personalization and accountability drive results more than location does. Your programming is built around whatever equipment you actually have access to.

"Online coaching is just generic workouts."

Not here. Your coach adjusts your program weekly based on how you're responding, and reviews submitted video for real form feedback — not a static PDF.

"It's lonely — there's no community or accountability."

Weekly mentoring and accountability tracking keep you connected to a real coach every week, not just an app notification.

"I'll cheat more without someone watching me."

Weekly check-ins, habit tracking, and progress photos build in the accountability that in-person training gives you — just async instead of face-to-face.

How Online Coaching works

Async where it should be. A real coach where it counts.

01

Discovery Call

A free 10-20 minute call about your goals and whether coaching from here can realistically get you there. No sales pitch.

02

Initial Consultation

Where you want to get to, what has stopped you before, and how we work around it. We pick the option that fits your life, build the plan, and get it on the calendar.

03

Nutrition Homework

A short intake so your nutrition guidance reflects how you actually eat and live, not a generic macro sheet.

04

Online Program Starts

Your training goes live, scaled to the equipment you actually have and the days you can actually train. Your coach adjusts it as your week changes.

05

Weekly Check-Ins & Adjustments

Check in on your own time. Your coach reviews progress, form video, and habits, then adjusts your program for the week ahead.

Start where you are, level up anytime

Three ways to work with Fit 901 online — you can adjust your path anytime as your schedule and goals change. Every path starts with On Ramp sessions that teach you the movements first, each with demo videos — live with a coach by video call, or on your own with coach feedback. Prefer to train in person too? In-person sessions are available by appointment.

More support, more community

Online Coaching — Group

Group mentoring calls with your coach and other online clients — more support and a crew in it with you — plus your weekly workouts, nutrition mission, habit tracker and report card.

Most popularMost popular

Online Coaching — Standard

Everything in Group, plus one-on-one coaching by message: send a question or a form video any time and get a reply within 72 hours.

Premium private mentoring

Online Coaching — Premier

Everything in Standard, plus private one-on-one live mentoring calls with your coach — our premium option. Delivered meals are available. Any peptide decision is made by the separate, independent medical team.

Not sure which fits? Start with the discovery call — that is where we work out whether we can help you at all. Which option is right for you gets settled at the initial consultation that follows.

Async or live — you choose

Each online tier comes with its own way of working with your coach.

Group check-ins

Scheduled group calls with your coach and other online clients — the Group tier's coaching contact.

Async, one-on-one

Send workout videos and questions on your own time and get a reply within 72 hours — works across any time zone, any schedule. The Standard tier.

Live, one-on-one

Private video calls with your coach for real-time correction and conversation, on top of async support. The Premier tier.

We're your sherpa, not a syllabus

Everything we teach comes in two lengths: a quick version with exactly what to do, and a full version with the why — for whoever wants it. Read as much or as little as suits you. You're here to get fit and keep your day job, not become a fitness expert, and we're here to guide you there either way.

What makes this different

Real coaching, built for a schedule that doesn't sit still.

Real Coaching, Not Just Workouts

A real coach builds and adjusts your program every week — not a generic app or an AI-generated plan.

Form Coaching Your Way

Live online with a coach, by sending a video for your coach to review, or at our gym during a coaching session. The same corrections, wherever you train.

Whole-Life Integration

Nutrition, sleep, stress, and mindset are part of your program, not an afterthought bolted onto a workout plan.

Built for Your Schedule, Not Ours

Check in when it fits your day. Your program travels with you instead of demanding you show up at a fixed time.

Real clients. Real results.

Real Fit 901 clients, shown with their permission. Individual results vary.

Juan, a Fit 901 client, smiling and holding a board that reads I've lost 20 lbs in one month.
JuanDown 20 lb in 30 days.
Candice, a Fit 901 client and Navy mom of three, smiling and holding her 93-day progress board.
“I'm probably a little bit closer to the person I was born to be.”
CandiceNavy mom of three. 93 days: down 7.6 lb and 5% body fat.
Chauncey, a Fit 901 client over 50, smiling and holding a board that reads: Today I: first full clean, first handstand, first Rx weight.
ChaunceyOver 50. In one day: his first full clean, first handstand and first Rx weight.

What people say about Fit 901

4.9 out of 5, across 40 reviews

Posted on Google and Facebook by the people who wrote them.

“Fit 901 has completely changed how I train. The coaching, the energy, and the people make it more than just a gym — it’s a real team. I’m stronger, in better shape, and more motivated than I’ve been in a long time. The accountability and support here pushes me to work harder every day, and I actually look forward to showing up. If you want results and a great community, Fit 901 is the place.”

Justin S.
Google

“Dropped in on Christmas Eve. Super easy signup and very friendly folks. The Box is pretty massive so lots of room and quality equipment. Highly recommended.”

Bill M.
Google

“I started the Transformation Program at Fit 901 | CrossFit 901 about 10 weeks ago to support my daughter… but I never expected how much I would change.When I joined, I was tired all the time, my energy was low, and my A1C was high. I was worried about my health, my weight, and my habits. I kept telling myself I was “too busy” or “too old” to start something new — but that first step through the door was the best decision I could have made.From day one, the coaches met me exactly where I was. They taught me how to eat smarter, move safely, and plan ahead so I could stay on track even with my crazy work schedule. They checked in every week and celebrated the little wins with me — even the days when my “workout” was hauling laundry, climbing stairs, or dancing around while cleaning house!Today, just over 10 weeks later, I’ve lost 9 pounds, dropped my A1C from 9.1 to 6.4, and my blood sugar is finally in the normal range. I’m sleeping through the night, my clothes fit loose, I’m more active, and I’m not constantly craving sweets anymore. I even have the energy to keep up with my family, my staff, and my long workdays — without needing a nap!The biggest change hasn’t just been physical. It’s mental. I’ve learned discipline, confidence, and balance. I no longer feel guilty for taking care of myself — because now I see that’s exactly what allows me to take care of everyone else.Fit 901 isn’t a typical gym. It’s a place where real people get real coaching, encouragement, and accountability. They help you build habits that last, not just quick fixes. If you’ve been thinking about making a change, stop waiting. If I can do it, you can too!Give yourself the gift of health — come see what the Transformation Program at Fit 901 can do for you. 💚”

Diayanira R.
Google

“Rob and the crew are great. I did a transformation program, and the fitness, nutrition, and general coaching truly were transformational. I was able to achieve great results just showing up and following the plan. Highly recommend.”

J N.
Google

“If you aspire to attain optimal physical condition and are uncertain about where to begin, I strongly recommend reaching out to Rob at CrossFit 901. He is equipped to assist you in achieving any fitness objectives you may have. The members of this establishment foster a familial atmosphere and will provide unwavering support for your fitness aspirations.”

Alex A.
Google

“Joining Fit 901’s Transformation Program has been one of the best decisions I’ve ever made! Before starting, I struggled for nearly a decade to build healthy habits and stick to a workout plan. I’d try running or lifting weights on my own, but I’d push too hard, burn out, and then fall off track. It was overwhelming trying to figure it all out on my own. At Fit 901, all of that changed. The program gave me exactly what I needed—structured workouts and incredible coaching that meets me where I am but pushes me to improve. I love how I can just show up, knowing the workouts are ready for me, and that I’ll be coached in a way that prevents burnout. The hardest part is just getting in the car to go to the gym—after that, everything falls into place. In just six weeks, I’ve already seen amazing results. I’m stronger, faster, and my cardio endurance has improved so much. I’ve gained muscle, feel more confident, and even my work as a firefighter has gotten easier—I can last longer and work harder without wearing out. It feels incredible to see progress in the mirror and in how I perform. The best part of the Transformation Program is how it’s not just about workouts. The coaching has helped me build healthy habits in every aspect of my life. I’ve learned so much about nutrition and how to stay consistent. It’s like therapy for your body and mind—setting goals, seeing progress, and sticking to a plan with real support. If you’re on the fence about joining, my advice is simple: don’t overthink it—just do it! Trust the process, show up, and you’ll see results. Fit 901 is more than a gym—it’s a place where you’ll transform your fitness, mindset, and life. I can’t recommend it enough! — Shane R.”

Shane R.
Facebook

What you need to know

Form coaching happens three ways: during your coaching sessions at the gym, live online with a coach at a scheduled time, or on your own schedule by recording a short clip of the movement and sending it through your client hub. On the Standard and Premier tiers your coach reviews a video and replies within 72 hours.

What it costs, and why

Fit 901 is specialist coaching, one person at a time. Your training is customized to your goals, your current fitness and skill level, and where you are today, then adjusted as you go — weekly check-ins to start, easing to as-needed as your habits take hold. The work is about minimizing injury, maximizing results and building sustainable systems and habits, so your progress runs on routines we build together, not willpower. That kind of attention isn't the cheapest way to get fit, and we don't pretend to be. It's priced for what it is: a coach who knows you.

Online coaching comes in three levels of support (Group, Standard and Premier); on the call we work out which one you actually need.

  • ✓ The whole number, before you commit
  • ✓ Options that fit your budget
  • ✓ No pressure; we'll tell you if we're not the right fit
Schedule Your Free Discovery Call

Ready to train on your own schedule?

Schedule your free discovery call (10-20 minutes). We'll talk through your equipment, your schedule, and your goals, and tell you straight whether Online Coaching can get you where you want to go. No sales pitch. No pressure. If it is not the right fit, we will point you at something that is.

How should we reach you?

We need both an email address and a phone number — most of our contact is by text or call, and email has a habit of landing in spam. We'll send a short code to check it's really you.

We'll email you a one-time verification code to confirm it's really you.

By entering your number and tapping Send code, you agree to receive a one-time verification passcode via SMS. Message and data rates may apply. This code is not marketing and you are not signing up for anything by verifying.

Enter both your email and your mobile, then verify each with the code we send.

What are you interested in? (pick up to 4)

And what do you need the most help with right now — workouts, nutrition, accountability, or a bit of all three?

Save both our numbers and our email in your phone before you go

Add both our main number and our second number to your contacts (we may call or text from either) and add our email address to your email contacts. Otherwise our texts can get filtered as spam and our emails can land in Promotions or Junk — and if you never see us, we can't help you.

Free, 10–20 minutes, no sales pitch — just an honest conversation.