Elite Fitness for Every Body

Lose fat. Build muscle.
Feel great.

Real people, real results. No stock photos, no actors. These are Fit 901 clients — different ages, different starting points, different goals — who committed to the coaching and did the work.

Coach Rob Yahn before he started training seriously, standing outdoors with a softer build.
Before
Coach Rob Yahn in his late 40s, lean and muscular, standing by a river.
Late 40s
Coach Rob Yahn in his mid 50s, lean and muscular, in a mirror photo.
Mid 50s
Coach Rob: before, late 40s, mid 50s.

Elite Fitness for Every Body

  • Fitness
  • Nutrition
  • Accountability
  • Habits-Based Lifestyle Coaching
  • Functional Longevity

Remote online anywhere in the US, or in person in Memphis

GLP-1s & Peptides available

Decided by a separate, independent medical team, for those who qualify. Fit 901 coaching is built to preserve your muscle and bone while you lose fat.

Medical services provided by an independent licensed provider. Individual results vary.

First-time gym-goersWeight-loss journeysBusy parentsMarathon runnersBusiness ownersEvery decade, 40s to 60s+

The work, in pictures

Changes from the gym floor.

Six photographs from the Fit 901 gym floor: a group photo, wall ball, a rowing session, the women's team, a deadlift, and the training floor.
A grid of before-and-after weight-loss and body-composition photos of many different men and women, captioned COMMIT.
A large grid of before-and-after training photos of dozens of different men and women, captioned COMMIT.

The room, and the people in it

Our floor, our members, no staging.

Wide view of the Fit 901 training floor: bare concrete with old lifting lines, exposed steel deck ceiling, squat rigs along the right wall, a large orange floor fan in the foreground, and four members training.
A normal weekday. The orange fan is the air conditioning.
Four Fit 901 members back-squatting at separate racks along the wall, loaded barbells on their shoulders, on the concrete floor of the warehouse gym.
Everyone on the same movement, everyone on their own load.
A Fit 901 session training with barbells across the open warehouse floor, one member pressing a barbell overhead, others mid-lift.
Same session, five different starting points.
Fit 901 members warming up on the gym floor with empty barbells, one member overhead-squatting a barbell, coaches watching, roll-up loading door open at the back.
Warm-ups with an empty bar. Everyone starts here.
A large group of Fit 901 members posed together in the gym's previous building, in front of a black wall painted with a large yellow logo, some standing and some kneeling.
The old building, and a lot of the same faces.

Watch their stories

Straight from the people who did it — no scripts, no actors.

Candice M.

Busy Parent & Professional

93 days: down 7.6 lb and 5% body fat. Remarkable increases in strength, energy & cardio-respiratory capacity.

“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”

Diana

Health & Functional Longevity

Mid-50s, zero gym experience. Got her energy and her sleep back, and her biomarkers & A1C improved so fast, it amazed her doctors.

“Yesterday I was watching the others thinking thank God I'm not having to do THAT. Today I'm laughing because I'm actually doing the thing I thought was impossible for me yesterday.”

Justin S.

Performance

College athlete turned firefighter

Alex A.

Rehab to Performance

Firefighter and parent who rebuilt from a stroke to finishing triathlons

The facial hair is intentional: I’m observing No Shave November to raise awareness for men’s health this month.

Read Alex’s story →

Shane R.

Tactical Athlete

Preparing for the fire academy

Josh N.

Busy Professional

Executive fitting training around a full calendar

James R.

Tactical Athlete

Firefighter building strength, endurance and habits that hold

The transformation gallery

Real clients, photographed training with us.

Margot, a Fit 901 client, photographed training at the gym in Memphis, TN
Margot

No gym experience. Her old jeans tell the story. Joined at 45, lost 100+ pounds.

Andre, a Fit 901 client, smiling and holding a board that reads I already lost 10 lbs.
Andre D.

Just a few weeks in: already down 10 lb.

Candice M., a Fit 901 client, photographed training at the gym in Memphis, TN
Candice M.

93 days: down 7.6 lb and 5% body fat. Remarkable increases in strength, energy & cardio-respiratory capacity.

Diana, a Fit 901 client, photographed training at the gym in Memphis, TN
Diana

Mid-50s, zero gym experience. Got her energy and her sleep back, and her biomarkers & A1C improved so fast, it amazed her doctors.

John W., a Fit 901 client, photographed training at the gym in Memphis, TN
John W.

Started as a beginner, now competing — pictured mid wall-walk

Matt L., a Fit 901 client, photographed training at the gym in Memphis, TN
Matt L.

Lifelong runner, referred by his PT to cross-train or risk injury

Alex holding his road bicycle above his head on the Memphis riverfront, the Hernando de Soto Bridge and the downtown skyline behind him.
Alex A.

Firefighter and parent who rebuilt from a stroke to finishing triathlons

The facial hair is intentional: I’m observing No Shave November to raise awareness for men’s health this month.

Read Alex’s story →
Lorena in a Las Reinas team vest on the Fit 901 gym floor, cropped from a team photograph.
Lorena

Trained for a law-enforcement physical agility test — and passed

Juan smiling and holding a board that reads I've lost 20 lbs in one month.
Juan

Down 20 lb in 30 days.

Matt and Josh at the rig holding their snatch PR boards: 135 lb and 125 lb.
Matt & Josh

Snatch PRs on the same day: Matt 135 lb, Josh 125 lb.

Chauncey, a Fit 901 client over 50, smiling and holding a board that reads: Today I: first full clean, first handstand, first Rx weight.
Chauncey

Over 50. In one day: his first full clean, first handstand and first Rx weight.

Before and after

Undeniable results.

Before-and-after collage of one woman's weight-loss progress — three earlier photos on the top row, three later photos on the bottom row.
Side-by-side before-and-after photos of a man, heavier in the earlier photo on the left and visibly leaner with more muscle definition in the later photo on the right.
Side-by-side before-and-after photos of a woman, the later photo taken on a gym floor showing noticeably more muscle definition than the earlier one.

In their words

“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”

Margot — Weight Loss Transformation

“I have more energy, I feel better, I'm happier, I sleep better. I already lost 10 pounds and I'm getting way stronger!”

Andre D. — Tactical Athlete

“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”

Candice M. — Busy Parent & Professional

“Yesterday I was watching the others thinking thank God I'm not having to do THAT. Today I'm laughing because I'm actually doing the thing I thought was impossible for me yesterday.”

Diana — Health & Functional Longevity

“It's fun, it's challenging and everyone's super-nice. Everyone wants you to do well. I've already surpassed my previous goals and set new ones!”

John W. — Beginner to Competitor

“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”

Matt L. — Strength & Performance

Client spotlights

A closer look at different starting points — and real outcomes.

Margot, a Fit 901 client in Memphis, TN, featured in a weight loss transformation success story

Margot

Weight Loss Transformation

No gym experience. Her old jeans tell the story. Joined at 45, lost 100+ pounds.

“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”
Andre, a Fit 901 client, smiling and holding a board that reads I already lost 10 lbs.

Andre D.

Tactical Athlete

Just a few weeks in: already down 10 lb.

“I have more energy, I feel better, I'm happier, I sleep better. I already lost 10 pounds and I'm getting way stronger!”
Candice M., a Fit 901 client in Memphis, TN, featured in a busy parent & professional success story

Candice M.

Busy Parent & Professional

93 days: down 7.6 lb and 5% body fat. Remarkable increases in strength, energy & cardio-respiratory capacity.

“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”
Diana, a Fit 901 client in Memphis, TN, featured in a health & functional longevity success story

Diana

Health & Functional Longevity

Mid-50s, zero gym experience. Got her energy and her sleep back, and her biomarkers & A1C improved so fast, it amazed her doctors.

“Yesterday I was watching the others thinking thank God I'm not having to do THAT. Today I'm laughing because I'm actually doing the thing I thought was impossible for me yesterday.”
John W., a Fit 901 client in Memphis, TN, featured in a beginner to competitor success story

John W.

Beginner to Competitor

Started as a beginner, now competing — pictured mid wall-walk

“It's fun, it's challenging and everyone's super-nice. Everyone wants you to do well. I've already surpassed my previous goals and set new ones!”
Matt L., a Fit 901 client in Memphis, TN, featured in a strength & performance success story

Matt L.

Strength & Performance

Lifelong runner, referred by his PT to cross-train or risk injury

“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”
The coach's own before and after

Rob Yahn

Fire Lieutenant with the Memphis Fire Department and founder of Fit 901. He trained first for tactical performance — the demands of the job he has been doing since 1994 — and trains now for functional longevity.

Same sessions as everyone else on this page. He does them too.

Before. Late 40s. Over 50. Yes, you can get fit after 40, and stay fit past 50.

30+ years Memphis Fire Department. 15+ years coaching.

See how tactical athletes train here →
Coach Rob Yahn before he started training seriously, standing outdoors with a softer build.
Before
Coach Rob Yahn in his late 40s, lean and muscular, standing by a river.
Late 40s
Coach Rob Yahn in his mid 50s, lean and muscular, in a mirror photo.
Mid 50s

Organizations we work with

What people are saying

Reviews our clients wrote and posted themselves. Every one links straight to the original on Google or Facebook — read it there, alongside all the others.

Our clients’ Google and Facebook reviews appear here, each one linking to the original.

Ready to be featured here?

Every story on this page started the same way — a free discovery call. Tell us where you're starting from, and let's find out what your story looks like six weeks from now.

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