Real coaching. Real results. Real people.
Fit 901 is a personal training gym in Memphis, TN — not generic corporate fitness. A partnership approach to transformation, built by a coach who actually cares about your whole life.
Why we exist
We started Fit 901 because we were tired of what passes for fitness coaching — generic programs, empty promises, and coaches who never actually get to know their clients.
We believe real transformation happens when fitness, nutrition, accountability, and genuine partnership come together. Our mission is simple: help people build the confidence, energy, and health to live the life they actually want — not a temporary version of it.
From emergency response to preventing emergencies
Fit 901 was founded by Rob Yahn, a Memphis Fire Department Fire Lieutenant and Firefighter Paramedic with more than 30 years of responding to emergency medical calls. Over decades on the job he has seen the consequences of preventable health problems up close — heart disease, diabetic emergencies, obesity-related complications, and a great many crises that started with habits and choices years earlier.
His mission with Fit 901 is simple: help people in Memphis change the direction of their health before it becomes an emergency.
Rob entered the fire service in 1994 and joined the Memphis Fire Department in 1996, working most of his career downtown and midtown on some of the busiest truck companies in the country. He was promoted to Lieutenant at the Fire Training Center, where he has trained and evaluated firefighters across the department. He has been training others since the early 1990s and coaching strength and health for more than fifteen years — as a USA Weightlifting certified coach, a CrossFit Level 2 Trainer, and a Krav Maga Global instructor certified in Combat/Fight and Third Party Protection in the United States, Europe and Israel.
Fit 901 was formerly CrossFit 901 — the second CrossFit affiliate in the Memphis area, and an active affiliate from 2010 until 2026. Over time it grew out of group workouts into a full strength, metabolic health and longevity program. The methodology behind those fifteen years hasn't changed: functional movement, run at an intensity scaled to the person in front of us.
That blend of emergency service, tactical and coaching experience shapes how the whole studio works: fitness should make real life easier, safer and longer — whether you're a first responder, a parent getting back into shape, or someone who has never set foot in a gym.
Meet the rest of the coaching team →What to expect when you walk in
Fit 901 is a gritty warehouse training facility, built for people who want to train with purpose. It is not a commercial gym, and we would rather you know that before you drive over.
- No mirrors lining the walls
- No neon lighting or filming zones
- No rows of chrome machines on fixed tracks
- No sales floor
- Concrete floors and open space
- Barbells, dumbbells, kettlebells, sleds — tools that get used every day
- Chalk in the air, and music that supports the training rather than drowning it
- Small groups and individuals, each on a plan built for them
Movements are coached, not guessed. Workouts are written with purpose, not pulled off social media. The room is serious but welcoming, and people come here to work on themselves rather than to be seen.
You do not need to be in shape to start. You need to be willing to show up consistently and put in honest work. We'll guide the rest.
We train the other 165 hours of your week
Most places will sell you a workout. Here, the workout is one piece of the plan. Real change happens in the 165 hours a week you are not in the gym — where your food, sleep, stress, schedule and mindset either support your goals or quietly work against them.
Strength & conditioning
Practical strength training and conditioning so you can lift, carry and move well in real life — built for adults who care about long-term health, not just today's workout.
Habits, nutrition & lifestyle
Habit-based nutrition and practical lifestyle coaching to improve how you eat, sleep and handle stress. Small, manageable changes you can sustain instead of extreme rules you can't.
Mindset, accountability & longevity
How you talk to yourself, how you manage your time, and the systems that keep you consistent. Check-ins and accountability that keep you progressing without burning out.
Who trains here
Fit 901 is a good fit if you are ready to take ownership of your health and want guidance that goes beyond an app or a crowded room.
Busy professionals who want strength, energy and long-term health
Entrepreneurs who need structure and accountability around training and food
Healthcare workers who see the cost of poor health daily and want to protect their own
Firefighters and emergency responders who need tactical performance and resilience
Parents who want to stay healthy and active for their kids and grandkids
Adults after sustainable weight loss and better metabolic health
People trying to avoid or manage metabolic disease through better habits
Adults who want to age stronger, stay independent, and keep doing what they love
Who this is not for
- You want a casual place to occasionally hop on a treadmill
- You are shopping purely on price — we are not the cheapest option in Memphis and are not trying to be
- You want flashy equipment, mirrors and nightclub lighting
- You want a quick fix, a shortcut, or a 30-day challenge
- You want coaching that tells you what you want to hear instead of what you need to hear
You do not need to be in shape to start — many people arrive tired, stressed and unsure where to begin, and others have trained for years but need a better plan. What you do need is a willingness to be coached, to show up consistently, and to give honest effort. We'll scale every movement and every program to where you are now and build from there.
See which program fits →Real people. Real transformations.
The proof behind the partnership.
“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”
“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”
“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”
Our values
The principles behind every coaching decision.
Help-First
Coaching decisions prioritize your wellbeing over the sale, every time.
Partnership
We're in this together — not a coach preaching at a client.
Transparency
No BS, no hype. Honest communication about progress and limitations.
Results-Obsession
We measure success by real client transformations, not vanity metrics.
Ethical
No cutting corners, no dangerous shortcuts — sustainable methods only.
Whole-Life Integration
Fitness, nutrition, sleep, stress, and mindset — treated as one connected system.
Quick answers
The short, factual version.
Fit 901 is a Memphis-based personal training and lifestyle transformation studio that helps adults build strength, improve metabolic health, and develop sustainable habits through coached strength training, conditioning, nutrition habits, and accountability.
Meet your future coach
Flexible coaching options exist for wherever you're starting from. The right fit — and the investment that matches it — gets figured out together, on a real conversation, not a price tag on a page.