Fit 901
Memphis, TN — Online Coaching

Fitness That Fits Your Life,
Not the Other Way Around

Real coaching delivered 100% online. Works while you travel, work, parent, or live your chaotic life — built for busy professionals, digital nomads, parents, and anyone in a travel-dependent career.

Train wherever you are
  • Home gym, hotel gym, commercial gym, or outdoors — programming scaled to the equipment you have.
  • Async check-ins that fit your calendar — no fixed video-call time slots to defend.
  • A real coach reviewing your form, your numbers, and your week — not a generic app plan.

How it actually works

Two minutes on what you get, how we stay in contact, and what's expected of you.

Speed

Why online coaching actually works

Common doubts about remote coaching — and why they don't hold up.

"I need a gym to get results."

Personalization and accountability drive results more than location does. Your programming is built around whatever equipment you actually have access to.

"Online coaching is just generic workouts."

Not here. Your coach adjusts your program weekly based on how you're responding, and reviews submitted video for real form feedback — not a static PDF.

"It's lonely — there's no community or accountability."

Weekly mentoring and accountability tracking keep you connected to a real coach every week, not just an app notification.

"I'll cheat more without someone watching me."

Weekly check-ins, habit tracking, and progress photos build in the accountability that in-person training gives you — just async instead of face-to-face.

How Online Coaching works

Async where it should be. A real coach where it counts.

01

Discovery Call

A free 10-20 minute call about your goals and whether coaching from here can realistically get you there. No sales pitch.

02

Initial Consultation

Where you want to get to, what has stopped you before, and how we work around it. We pick the option that fits your life, build the plan, and get it on the calendar.

03

Nutrition Homework

A short intake so your nutrition guidance reflects how you actually eat and live, not a generic macro sheet.

04

Online Program Starts

Your training goes live, scaled to the equipment you actually have and the days you can actually train. Your coach adjusts it as your week changes.

05

Weekly Check-Ins & Adjustments

Check in on your own time. Your coach reviews progress, form video, and habits, then adjusts your program for the week ahead.

Start where you are, level up anytime

Four ways to work with Fit 901 online — you can adjust your path anytime as your schedule and goals change.

Self-guided

DIY Online Program

A structured program you follow on your own — async support, budget-conscious, built for people who just need a solid plan and the structure to follow it.

Most popularMost popular

Online Coaching

Programming plus weekly mentoring from a real coach — check-ins, form feedback, and adjustments built around your life.

More live support

Online Coaching Premium

Everything in Online Coaching plus two weekly synchronous calls and priority response time when you need your coach.

Online + in-person

Hybrid

Online coaching paired with one to two in-person sessions a month at Fit 901 — for clients who want some face-to-face time without giving up flexibility.

Not sure which fits? Start with the discovery call — that is where we work out whether we can help you at all. Which option is right for you gets settled at the initial consultation that follows.

Async or live — you choose

Every program option can lean async, live, or a mix of both.

Async

Submit workout videos and check-ins on your own time. Feedback comes back within 24 hours — works across any time zone, any schedule.

Synchronous / Live

A scheduled video call with your coach for real-time correction and conversation — best when you want live back-and-forth.

Hybrid

Mostly async, with one to two scheduled live calls a week — the flexibility of async plus regular face time with your coach.

We're your sherpa, not a syllabus

Everything we teach comes in two lengths: a quick version with exactly what to do, and a full version with the why — for whoever wants it. Read as much or as little as suits you. You're here to get fit and keep your day job, not become a fitness expert, and we're here to guide you there either way.

What makes this different

Real coaching, built for a schedule that doesn't sit still.

Real Coaching, Not Just Workouts

A real coach builds and adjusts your program every week — not a generic app or an AI-generated plan.

Video Form Feedback

Submit a video of your lift or movement and get real coach feedback back — the same corrections you'd get in person.

Whole-Life Integration

Nutrition, sleep, stress, and mindset are part of your program, not an afterthought bolted onto a workout plan.

Built for Your Schedule, Not Ours

Check in when it fits your day. Your program travels with you instead of demanding you show up at a fixed time.

What people say about Fit 901

4.9 out of 5, across 39 reviews

Posted on Google and Facebook by the people who wrote them.

Fit 901 has completely changed how I train. The coaching, the energy, and the people make it more than just a gym — it’s a real team. I’m stronger, in better shape, and more motivated than I’ve been in a long time. The accountability and support here pushes me to work harder every day, and I actually look forward to showing up. If you want results and a great community, Fit 901 is the place.

Justin S.
Google

Dropped in on Christmas Eve. Super easy signup and very friendly folks. The Box is pretty massive so lots of room and quality equipment. Highly recommended.

Bill M.
Google

I started the Transformation Program at Fit 901 | CrossFit 901 about 10 weeks ago to support my daughter… but I never expected how much I would change.When I joined, I was tired all the time, my energy was low, and my A1C was high. I was worried about my health, my weight, and my habits. I kept telling myself I was “too busy” or “too old” to start something new — but that first step through the door was the best decision I could have made.From day one, the coaches met me exactly where I was. They taught me how to eat smarter, move safely, and plan ahead so I could stay on track even with my crazy work schedule. They checked in every week and celebrated the little wins with me — even the days when my “workout” was hauling laundry, climbing stairs, or dancing around while cleaning house!Today, just over 10 weeks later, I’ve lost 9 pounds, dropped my A1C from 9.1 to 6.4, and my blood sugar is finally in the normal range. I’m sleeping through the night, my clothes fit loose, I’m more active, and I’m not constantly craving sweets anymore. I even have the energy to keep up with my family, my staff, and my long workdays — without needing a nap!The biggest change hasn’t just been physical. It’s mental. I’ve learned discipline, confidence, and balance. I no longer feel guilty for taking care of myself — because now I see that’s exactly what allows me to take care of everyone else.Fit 901 isn’t a typical gym. It’s a place where real people get real coaching, encouragement, and accountability. They help you build habits that last, not just quick fixes. If you’ve been thinking about making a change, stop waiting. If I can do it, you can too!Give yourself the gift of health — come see what the Transformation Program at Fit 901 can do for you. 💚

Diayanira R.
Google

Rob and the crew are great. I did a transformation program, and the fitness, nutrition, and general coaching truly were transformational. I was able to achieve great results just showing up and following the plan. Highly recommend.

J N.
Google

If you aspire to attain optimal physical condition and are uncertain about where to begin, I strongly recommend reaching out to Rob at CrossFit 901. He is equipped to assist you in achieving any fitness objectives you may have. The members of this establishment foster a familial atmosphere and will provide unwavering support for your fitness aspirations.

Alex A.
Google

Joining Fit 901’s Transformation Program has been one of the best decisions I’ve ever made! Before starting, I struggled for nearly a decade to build healthy habits and stick to a workout plan. I’d try running or lifting weights on my own, but I’d push too hard, burn out, and then fall off track. It was overwhelming trying to figure it all out on my own. At Fit 901, all of that changed. The program gave me exactly what I needed—structured workouts and incredible coaching that meets me where I am but pushes me to improve. I love how I can just show up, knowing the workouts are ready for me, and that I’ll be coached in a way that prevents burnout. The hardest part is just getting in the car to go to the gym—after that, everything falls into place. In just six weeks, I’ve already seen amazing results. I’m stronger, faster, and my cardio endurance has improved so much. I’ve gained muscle, feel more confident, and even my work as a firefighter has gotten easier—I can last longer and work harder without wearing out. It feels incredible to see progress in the mirror and in how I perform. The best part of the Transformation Program is how it’s not just about workouts. The coaching has helped me build healthy habits in every aspect of my life. I’ve learned so much about nutrition and how to stay consistent. It’s like therapy for your body and mind—setting goals, seeing progress, and sticking to a plan with real support. If you’re on the fence about joining, my advice is simple: don’t overthink it—just do it! Trust the process, show up, and you’ll see results. Fit 901 is more than a gym—it’s a place where you’ll transform your fitness, mindset, and life. I can’t recommend it enough! — Shane R.

Shane R.
Facebook

"Joining the Fit 901 Transformation Program has been absolutely life-changing! For years, I struggled with accountability, eating habits, and simply getting myself to work out. I’d often tell myself I was going to the gym, but once I got there, I felt lost, intimidated, and unmotivated. I’d look at others who seemed to have it all figured out and think, ‘Why am I even here?’ That frustration kept me in a negative cycle where I felt stuck and hopeless, unable to make the changes I knew I needed.Fit 901 changed all of that. The structure, supportive environment, and amazing coaching made all the difference. Instead of wandering around aimlessly, I show up, know exactly what to do, and feel encouraged every step of the way. In just six weeks, I’ve seen incredible results. I’m stronger, faster, and my cardio endurance has improved so much. My energy levels are through the roof, and I feel like I’m becoming the person I was meant to be. I’ve also made new friends, which is something I never expected as an adult!The biggest transformation has been in my mindset. I’m eating healthier, managing my emotions better, and feeling more positive and clear-headed. My relationships with my kids have improved too—I’m more patient and present, and I have the energy to keep up with them. I’m finally leading by example, showing them what a healthy, balanced life looks like.If you’re on the fence about joining, my advice is simple: take that first step and try it. Don’t overthink it—just show up, keep going, and trust the process. It’s not easy, but it’s worth it. Fit 901 has given me more than I ever expected—strength, energy, confidence, and a whole new outlook on life. If I can do it, you can too!"— Candice M.

Candice M.
Facebook

What you need to know

You record a short clip of your lift or movement and submit it. Your coach reviews it and sends feedback back — usually within 24 hours.

Investment

Online Coaching is built around your equipment, your schedule, and your goals, and it varies by which program option fits you — DIY, Premium or Hybrid. Start with the free 10-20 minute discovery call and we'll work out which one you actually need.

Schedule Your Free Discovery Call

Ready to train on your own schedule?

Schedule your free discovery call (10-20 minutes). We'll talk through your equipment, your schedule, and your goals, and tell you straight whether Online Coaching can get you where you want to go. No sales pitch. No pressure. If it is not the right fit, we will point you at something that is.

How should we reach you?

We need both an email address and a phone number — most of our contact is by text or call, and email has a habit of landing in spam. We'll send a short code to check it's really you.

We'll email you a one-time verification code to confirm it's really you.

By entering your number and tapping Send code, you agree to receive a one-time verification passcode via SMS. Message and data rates may apply. This code is not marketing and you are not signing up for anything by verifying.

Verify at least one of these to continue.

What are you interested in? (pick up to 4)

And what do you need the most help with right now — workouts, nutrition, accountability, or a bit of all three?

Save us in your phone before you go

Add our number to your contacts and add our email address to your email contacts. Otherwise our texts can get filtered as spam and our emails can land in Promotions or Junk — and if you never see us, we can't help you.

Free, 10–20 minutes, no sales pitch — just an honest conversation.