Online & Memphis, TN — Performance Coaching

Track Your Progress.
Crush Your Goals.

Coached strength training for athletes who are done guessing. Progressive, periodized programming, and a coach who sets your loads and tracks your real numbers — not vague wellness advice.

Josh, a Fit 901 client, smiling behind a loaded barbell and holding a board that reads PR split jerk 180.
Josh: new split-jerk PR, 180 lb.

Random workouts don't build real strength

Athletes plateau without intelligent programming. Progressive overload takes strategy, not luck.

You hit a wall.

Your program stops working and nothing moves — no matter how hard you push.

You're guessing at programming.

Your friend's routine isn't your routine. Copy-paste programs don't account for your lifts, your history, or your recovery.

You need numbers, not motivation.

You don't need another pep talk. You need a coach who tracks your reps, your RPE, and your actual progress.

Progressive overload requires strategy, not luck. That means periodization, RPE tracking, and planned deload weeks — the same principles serious strength training coaching has always been built on, applied to your lifts, your schedule, and your goals.

The Fit 901 performance model

How we program, track, and adjust — every week, on purpose.

01

Where you are

We start with a conversation about your goals and where you are today — your current lifts, your experience and your schedule. No big assessment, just getting to know you.

02

Your plan

Progressive, periodized strength work, customized to your goals, your current strength and skill, and the time and equipment you actually have.

03

Daily Tracking

Every session logged — reps, load, RPE, how it actually felt. Real data, not memory.

04

Weekly Adjustment

Your coach reviews the week and adjusts load, volume and deloads before you plateau. We start with weekly check-ins and ease them to as-needed as your habits lock in.

What we specialize in

Athletic performance coaching built on four pillars.

Strength Progression

Intelligent programming that moves the needle month after month — not the same weights on repeat.

Form Mastery

Cue-specific feedback and technique work that builds injury prevention directly into every lift.

Programming Intelligence

Periodization, autoregulation, and adaptations matched to your goals — coach language, applied to your training.

Injury Prevention

Load management and recovery tracking built in from day one, so training adds up instead of breaking down.

What it's actually like

No mirrors, no neon, no juice bar. Our gym is a warehouse: concrete floors, chalk in the air, rusty bars and big fans. Friendly people, real coaching, real results. Most clients train at home or in their own gym; the warehouse is here by appointment.

A Fit 901 member climbing high up a gym rope in the warehouse gym.
A Fit 901 member locking out a loaded barbell overhead in the warehouse gym.
A Fit 901 member working through a barbell conditioning workout in the warehouse gym.

What results look like

Real athletes. Real numbers. No stock photos.

“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”

Matt — lifelong runner, referred by his PT to cross-train or risk injury

Your numbers drive it — tracked weekly, adjusted before you plateau. That's the difference between a workout and a progressive strength program.

What it costs, and why

Fit 901 is specialist coaching, one person at a time. Your training is customized to your goals, your current fitness and skill level, and where you are today, then adjusted as you go — weekly check-ins to start, easing to as-needed as your habits take hold. The work is about minimizing injury, maximizing results and building sustainable systems and habits, so your progress runs on routines we build together, not willpower. That kind of attention isn't the cheapest way to get fit, and we don't pretend to be. It's priced for what it is: a coach who knows you.

For performance, your training is customized to your goals and your current strength and skill, with form review and loads your coach adjusts every week to minimize injury and keep the progress coming.

  • ✓ The whole number, before you commit
  • ✓ Options that fit your budget
  • ✓ No pressure; we'll tell you if we're not the right fit
Book Your Free Discovery Call

What you need to know

Most athletes feel neurological adaptation within 4–6 weeks and meaningful strength gains by 8–12 weeks. Real progress takes real time — we track it every week so you're never left guessing.

Ready to stop guessing at your programming?

Book your free discovery call (10-20 minutes). We'll talk through your goals, where you are today, and what's actually holding your progress back. No sales pitch. No pressure. Just an honest conversation.

How should we reach you?

We need both an email address and a phone number — most of our contact is by text or call, and email has a habit of landing in spam. We'll send a short code to check it's really you.

We'll email you a one-time verification code to confirm it's really you.

By entering your number and tapping Send code, you agree to receive a one-time verification passcode via SMS. Message and data rates may apply. This code is not marketing and you are not signing up for anything by verifying.

Enter both your email and your mobile, then verify each with the code we send.

What are you interested in? (pick up to 4)

And what do you need the most help with right now — workouts, nutrition, accountability, or a bit of all three?

Save both our numbers and our email in your phone before you go

Add both our main number and our second number to your contacts (we may call or text from either) and add our email address to your email contacts. Otherwise our texts can get filtered as spam and our emails can land in Promotions or Junk — and if you never see us, we can't help you.

Free, 10–20 minutes, no sales pitch — just an honest conversation.