Weight loss that lasts

Lose the Fat. Protect the Muscle. Keep It Off.

Medical weight loss, training, nutrition, and a coach who checks in — online, anywhere in the US.

Free, 10 to 20 minutes, no obligation. Real clients, coached by a Memphis fire officer.

Candice, a Fit 901 client, smiling and holding her own 93-day progress board in the gym.
Candice, actual Fit 901 client.
15+ years
coaching strength and health
30+ years
Memphis Fire Department
Certified
USAW and CrossFit L2 coach
Online
anywhere in the US

What you are working toward

Drop the fat and keep the strength, shape and energy you want to be left with. Your program is built to protect your muscle, with training and nutrition that hold the weight off and a coach who stays with you after the scale moves.

What usually gets in the way

  • Losing muscle along with the fat, so the scale drops but you feel weaker and softer.
  • Weight that comes back the moment the plan or the motivation ends.
  • No real guidance: you are left alone with a diet app and a guess.

Four pillars, one program

1

Medical Weight Loss

Optional support from an independent licensed medical team, if a consultation says it is right for you.

2

Nutrition

A simple eating plan with enough protein to support your training and fit your real life.

3

Fitness

Strength training coached to your level, at home or at any gym, so you keep the muscle you are working for.

4

Accountability

A coach who checks in, notices when you slip, and helps you get back on track.

How it works

  1. 1Book a free discovery callA short conversation about your goals, your history and what has not worked.
  2. 2Get your planTraining, nutrition and, if appropriate, a medical consultation, built around you.
  3. 3Train and check inYour coach follows your progress and adjusts the plan as you go.
  4. 4Keep the resultsBuild habits that hold up long after the weight comes off.

Real clients, in their own words

These are real Fit 901 clients. Individual results will vary.

Margot, a Fit 901 client, showing how much looser her old jeans fit.
“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”
Margot — Joined at 45, lost 100+ pounds
Actual Fit 901 client.
Candice, a Fit 901 client, smiling and holding her own 93-day progress board.
“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”
Candice — Navy mom of three, came in pre-diabetic and exhausted
Actual Fit 901 client.
Rob Yahn in a labeled before-and-after photo: the earlier photo on the left, the later photo on the right showing a leaner, more muscular build.
Rob — Fit 901's founder and head coach, in his own before-and-after
Actual Fit 901 client and coach.

Your coach

  • Rob Yahn, founder and head coach
  • Fire Lieutenant, Memphis Fire Department, Firefighter Paramedic
  • USA Weightlifting Certified Coach
  • CrossFit Level 2 Trainer
  • Krav Maga Global Certified Instructor

Your clinician

Any medical care is provided by an independent, licensed medical team, never by Fit 901. They decide whether medical support is appropriate for you and handle everything on the medical side, while your coach handles training, nutrition and accountability.

What it costs

Fit 901 is a premium coaching service, and the program costs what the program costs. We walk you through exactly what is included and what it costs on your discovery call, before you decide anything.

If a medical visit is right for you, it is a small separate telehealth fee (about $20) paid directly to the independent medical team.

Questions? Honest answers.

Fit 901 is a coaching service (training, nutrition and accountability), so there is nothing for the FDA to approve. Medication is optional and is never part of coaching itself. Whether it is appropriate for you is decided only by an independent licensed medical provider after a consultation, and that provider can tell you the approval status of anything they recommend. You can do the coaching without it.

Ready to talk it through?

Book a free discovery call. We will learn your goals, answer your questions, and tell you honestly whether Fit 901 is the right fit.

Your free guide arrives once you confirm your contact details on the booking form.

Individual results will vary and are not guaranteed. Testimonials are from real Fit 901 clients. Fit 901 provides fitness, nutrition and accountability coaching and does not provide medical advice or prescribe medication. Any medical care is provided by an independent licensed medical team after a consultation. Consult your own provider before starting a new exercise or nutrition program.